Importance of Visitor Loyalty
Posted by: Matt Shanahan Publishers spend lots of time and money on complex web analytics, but they’re reporting the wrong thing – unique visitors, visits, and page views. What should be reported is...
View ArticleWhy Ad-hoc Visits Matter
Posted by: Matt Shanahan Okay, I’ll admit it—I’m a bit of an information junkie. I’m constantly digging for new information about the things I care about—fact, figures, and interesting new...
View ArticleAudience Selling: Moving from Statistics to Individual Profiles
Posted by: Matt Shanahan Web analytics fall short as a tool to monetize audiences. Web analytics are designed primarily to provide statistics about the aggregate audience but not insights into...
View ArticleProvenance Missing from Web Analytics
Posted by: Matt Shanahan Provenance is one of the big holes in web analytics today. Reporting and manipulating visit data based on the source that generated the visit data isn’t exposed. Some...
View ArticleHow Visit Data Provenance Impacts Publisher Revenue
Posted by: Matt Shanahan In my previous post, the lack of provenance for visit data was described as a big hole in web analytics tools such as Google Analytics and Yahoo! Web Analytics. Provenance...
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How Many Audiences Can You Measure?
Building on our original findings in 2010 about audience loyalty, scout® research has been looking into what creates loyalty. Understanding the nature of loyalty, would obviously allow a publisher to...
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State of Behavioral Targeting in B2B Media
In my most recent benchmarking project, I asked a series of B2B digital media brands if they had a behavioral database that the editorial, audience development and sales could use. All of them...
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